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☆ Kim Kardashian’s Skims is making bride-to-be Alex Cooper the star of its wedding brand
▼ + stars: | 2024-03-25 | by ( Emily Larcher | Special To Cnbc.Com | ) www.cnbc.com time to read: +2 min

NEW YORK, NEW YORK - NOVEMBER 08: Alex Cooper (C) performs a wedding ceremony during "The Unwell Tour" at The Theater at Madison Square Garden on November 08, 2023 in New York City. (Photo by Gotham/Getty Images)Kim Kardashian's shapewear label Skims has tapped podcaster Alex Cooper to showcase the brand's latest wedding-themed collection. Kardashian said in a press release that Skims "wanted to announce the Wedding Shop with a real bride-to-be." The bride-to-be has been documenting her own journey in wedding planning — both the highs and lows — across her social media accounts and on her podcast. The network is a subsidiary of Cooper's Trending media venture.

Persons: Alex Cooper, Kim Kardashian's, Cooper, Matt Kaplan, Kardashian, —, Kaplan, influencers, Jens Grede, Skims Organizations: NEW, Madison, Garden, Gotham, Spotify, Gen, Entertainment, Skims, WNBA, NBA, USA, New York Times, Bloomberg Locations: New York City

☆ Opinion: ‘Side Hustlers’ paints a grim picture of American dream
▼ + stars: | 2024-03-08 | by ( Opinion Elena Sheppard | ) edition.cnn.com time to read: +5 min

The American workplace has undeniably changed since 2020 and the start of the pandemic. A company job is no longer the dream. Their day jobs are treated like situations to get out of to find real business potential. The American dream — of upward mobility, individual prosperity and success — in 2024 anyway, is not a result of traditional employment. “I don’t go to sleep,” one of the contestants says of how she balances her day job and her hustle.

Persons: Elena Sheppard, ”, Ashley Graham, Emma Grede, teetering, Gerde, Graham, Sheppard, Gen, —, “ It’s, “ I’ve, it’s Organizations: Cuban, Martin’s Press, CNN, Good, Grede Locations: Cuban Diaspora, St, American

☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

Fran Horowitz, Abercrombie & Fitch CEO: The future of retail is small, efficient, omni stores, and they're located where the customer tells us. I get really, really excited about what this means in the operations of the business, using predictive analytics to help us forecast demand. They're worldwide, a zillion stores, and their operations and execution, aside from their merchandising, I think they're always on top of the game. I think you're going to see an interaction with someone in a setting that doesn't look like retail, but looks like a fantastic experience. Nicholas of Sam's Club: Another retail standard that is really going to be important beyond the customer is energy.

Persons: Christina Locopo, Fran Horowitz, Abercrombie, Patrick MacLeod, WWD, Michelle Gass, Levi Strauss, they're, Jens Grede, Geoffroy van Raemdonck, Neiman Marcus, there'll, Trina, Patrick T, Fallon, Chris Nicholas, Kara Trent, Levi's Gass, Tom Ward, Erin Black, CNBC Abercrombie's Horowitz, Marc Lore, Mickey Drexler, TikTok, Adam Jeffery, Dave Kimbell, It's, Scott Mlyn, CNBC Neiman's van, you've, Yael Cosset, —, Ulta's, Arturo Holmes, Trent, That's, we've, Kroger's, Abercrombie's Horowitz, I've, Dia Dipasupil, Neiman's van, who's, Lulu, Drexler, Armour's, Dior, Louis Vuitton, Hermes, Armour Levi's Gass, Emma Grede, Kardashian, Kim, Geoffroy van Raemdonck Patrick Mckleod, Nicholas of Organizations: CNBC, Abercrombie, Fitch, Abercrombie & Fitch Co, Penske Media, Getty, Milken Institute Global Conference, AFP, Sam's, Technology, Walmart U.S, Walmart, New York Times, Navy, WWD, Young, Nike, TJX, Zara, Armour's Trent, Americas, Nicholas of Sam's, Sam's Club Locations: they're, Beverly Hills , California, New York City, America, New York, U.S, Skims, Inditex, Kara, Walmart's

☆ Mark Cuban didn't want to invest in this $2.5 million 'Shark Tank' company—here's what changed his mind
▼ + stars: | 2024-02-05 | by ( Ashton Jackson | ) www.cnbc.com time to read: +2 min

Mark Cuban didn't want to invest in Genius Litter — until a bidding war between his "Shark Tank" co-stars annoyed him into changing his mind. If it's a high pH or a low pH, it will tell you if there's a potential health issue," said van Meer. That allowed him to put $1 million of his own cash, plus another $1 million already raised from other investors, into launching Genius Litter. "I want to build and scale this business and then sell it [strategically]," said van Meer. van Meer asked, countering with 10% split evenly among the three investors.

Persons: Mark Cuban, Ramon van Meer, van Meer, Van Meer, Robert Hervajec, Emma Grede, Herjavec, Lori Greiner, Kevin O'Leary, Lori, O'Leary, Van Meer wasn't, Greiner Organizations: ABC Locations: Austin , Texas

☆ 41-year-old CEO worth $320 million: This piece of childhood advice helped me climb the career ladder
▼ + stars: | 2024-01-19 | by ( Megan Sauer | ) www.cnbc.com time to read: +1 min

Emma Grede didn't grow up near Silicon Valley tech founders or Manhattan financiers. She's built relationships along the way: Her business partners for those companies are Khloé Kardashian and Kim Kardashian, respectively. But she credits a large part of her success to advice her mother gave her when she was little. "I really value myself and I really value my goals, and I don't think [success] is much more complicated than that," Grede, who has a reported net worth of $320 million, said on the podcast. The lesson taught Grede that she could learn alongside her peers at any job, then carry that knowledge onward when it was time for bigger and better things, she said.

Persons: Emma Grede didn't, Grede, Jay Shetty, She's, Khloé Kardashian, Kim Kardashian, Emma Locations: Silicon Valley, Manhattan, East London

☆ Reddit and Kim Kardashian's SKIMS are among the companies in talks to launch IPOs in 2024, report says
▼ + stars: | 2023-11-28 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +3 min

Reddit and Kim Kardashian's shapewear brand, SKIMS, are considering 2024 IPOs, Bloomberg reported. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementBoth Reddit and Kim Kardashian's SKIMS are eyeing much-anticipated IPOs in 2024, Bloomberg reported. AdvertisementRepresentatives SKIMS did not immediately respond to requests for comment from Business Insider.

Persons: Reddit, Kim Kardashian's, IPOs, —, Candace Browning, SKIMS, Jens Grede, Kardashian Organizations: Bloomberg, Service, SEC, Bank of America, Bank of America Global Research, Business Locations: Swedish

☆ Kylie Jenner set to launch ‘accessible’ new clothing line
▼ + stars: | 2023-10-26 | by ( Taylor Nicioli | ) edition.cnn.com time to read: +3 min

CNN —Moving beyond cosmetics, skincare and even a Bratz doll line, the youngest Kardashian-Jenner sibling, Kylie Jenner, is expanding her business portfolio with a new clothing line, named Khy, launching November 1. “The whole line is really inspired by my personal wardrobe, and the different moods that I’m in,” Jenner told WSJ. (The biker glam pieces that make up its first collection are in partnership with the Berlin-based fashion brand Namilia.) Courtesy Khy“Kylie’s obviously very aware of what she likes,” Haider Ackermann, the fashion designer behind Jenner’s 2023 Met Gala gown, told WSJ. She’s always been seduced by it.”“Creatively I have such a strong vision of what I want to look like and what I want to do and what I want to wear,” Jenner told WSJ.

Persons: Kardashian, Jenner, Kylie Jenner, it’s, Kendall, ”, Kim, Cass Bird, Khy, ” Jenner, Martin Scorcese, Ed Ruscha, Jerry Lorenzo, Rory Satran, Kylie —, Kris Jenner, Jens, Emma Grede —, Kim Kardashian’s Skims, Kardashian’s, Price, ” Haider Ackermann, Jenner’s, she’s, She’s, “ Organizations: CNN, Givenchy Locations: Paris, Berlin

☆ Kim Kardashian's $4 billion Skims empire is selling body-hugging boxers and briefs to men
▼ + stars: | 2023-10-23 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

Kim Kardashian's Skims is adding men's products like boxers and briefs to its online store this week. AdvertisementAdvertisementKim Kardashian's shapewear brand Skims is launching a menswear collection. This includes a range of men's products such as boxers, briefs, t-shirts, undershirts, tank tops, and leggings, and will be available to shop online from Thursday. Kardashian told The Wall Street Journal that Skims shoppers have been requesting men's products for their boyfriends and husbands for some time. Skims was valued at $4 billion in July after a $270 million funding round.

Persons: Kim Kardashian's, Skims, —, Kardashian, Emma, Jens Grede, SKIMS, Neymar Jr, Shai Gilgeous, Alexander, Nick Bosa, Kardashian's, Tom Brady's, Brady, Gredes Organizations: Service, Wall Street, NFL

☆ Kim Kardashian is making Skims for men
▼ + stars: | 2023-10-23 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Skims, the underwear and apparel brand founded by Kim Kardashian, is hoping to attract new customers: men. The four-year-old shapewear brand is expanding beyond female clothing and into men’s products, with a new lineup launching Thursday that includes briefs, undershirts, boxers and leggings. Skims also said that men already account for more than 10% of its existing customer base. Skims’ successSkims has been a major success story for Kardashian with the privately held company recently valued at a whopping $4 billion. Jens Grede, Skims’ CEO, recently told Dealbook that stock investors have shown an increased interest in consumer-oriented businesses like Skims, and that an IPO is something the company wants.

Persons: New York CNN — Skims, Kim Kardashian, undershirts, San Francisco 49ers Nick Bosa, SKIMS, Skims, ”, Kardashian, Nick Bosa, Neymar Jr, Shai Gilgeous, Alexander, Andy Muir, Jens Grede, Grede, “ Skims, ” Kardashian, CNN’s Poppy Harlow, Harlow, “ Organizations: New, New York CNN, San Francisco 49ers, CNN, NBA, Wellington Management, Nike, Wall, SKYY Partners Locations: New York, shapewear

☆ Meet the Gredes: The fashion powerhouse couple behind billionaire celebrity brands like Skims and Brady
▼ + stars: | 2023-10-21 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +1 min

Emma and Jens Grede are the power couple behind celebrity brands like Skims and Brady. The European couple has co-founded seven brands between them. AdvertisementAdvertisementBehind the glitz and glamor of celebrity apparel brands like Skims , Good American, and Brady , there's a powerhouse couple with a resume and investment portfolio worth millions. Emma and Jens Grede are founders, investors, and tastemakers in the fashion industry with connections from London to Hollywood. The European couple has co-founded seven brands between them.

Persons: Emma, Jens Grede, They've, Kardashian, Jenner, —, Brady, there's, Kim Kardashian's, that's, Lauren Sherman, Kylie Jenner Organizations: Service Locations: Brady, London, Hollywood

☆ Kim Kardashian's Skims may be the hero the IPO market needs
▼ + stars: | 2023-07-20 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +8 min

This latest round was led by Wellington Management, a firm known for taking companies public. Jens Grede, Skim’s CEO, recently told Dealbook that stock investors have shown an increased interest in consumer-oriented businesses like Skims and that an IPO is something the company wants. “At some point in the future, Skims deserves to be a public company,” he said. If a Skims IPO were to succeed, “companies, CFOs and investors in general will see this as a very positive sign,” said Sokhi. Netflix posted nearly $8.19 billion in revenue for the quarter, compared to the $8.3 billion Wall Street had projected.

Persons: Kim Kardashian, Goldman Sachs, ”, David Solomon, Ro Sokhi, Cava, “ There’s, Skims, Andy Muir, Jens Grede, Megan Penick, Robinson, Kardashian, we’re, “, ” Adam Hodge, Volodymyr Zelensky, Russia “, Tesla, Chris Isidore, Refinitiv, Clare Duffy, Samantha Delouya Organizations: CNN Business, Bell, New York CNN, Wellington Management, Nike, US National Security Council, Russian Defense Ministry, Wednesday, Netflix Locations: New York, Cava, Skims, Russia, Ukraine, Europe, Odesa’s

☆ Kim Kardashian’s Skims Is Now Worth $4 Billion
▼ + stars: | 2023-07-19 | by ( Michael J. De La Merced | More About Michael J. De La Merced | ) www.nytimes.com time to read: 1 min

Four years into its existence, Skims, the apparel company co-founded by Kim Kardashian, has become a unicorn four times over. Skims has raised $270 million in a new funding round that values it at $4 billion, the company plans to announce on Wednesday. That’s up from the $3.2 billion valuation investors gave the company last year. Ms. Kardashian and her business partner, Jens Grede, have sought to turn Skims into the next big apparel brand. “It has grown quickly and we’re so proud of that,” Ms. Kardashian said in an interview.

Persons: Kim Kardashian, Skims, That’s, Ms, Kardashian, Jens Grede, “ We’ve, ”

☆ 'Shark Tank' CEO who started with $500: This tip helped me top $4.9 million in revenue
▼ + stars: | 2023-07-17 | by ( Ashton Jackson | ) www.cnbc.com time to read: +4 min

Today, she's made over $4.9 million in lifetime revenue — and a lesson from guest shark, Emma Grede, helped her do it. Philomina Kane was 26 years old when the clothing business she started with $500 landed her a six-figure deal on ABC's "Shark Tank." Grede's advice ended up proving immediately useful while Kane deliberated her "Shark Tank" deal. "Shark Tank was one of the best moments of my life," she says. Disclosure: CNBC owns the exclusive off-network cable rights to "Shark Tank."

Persons: Kane, she's, Emma Grede, Philomina Kane, Lori Greiner, Emma, it's, Warren Buffett Organizations: CNBC, Kin Apparel, Apparel, Kin

☆ Kim Kardashian’s $3.2 billion Skims brand started in her bathtub: I’d dye my own shapewear ‘with tea bags and coffee’
▼ + stars: | 2023-07-01 | by ( Megan Sauer | ) www.cnbc.com time to read: 1 min

Kim Kardashian has spent her career on camera and red carpets, but the origins of her shapewear company Skims are far less glamorous. For years, the reality star hunted for undergarments to match her skin tone, but most brands only sold products in one or two shades. She'd spend the moments before high-profile events scrambling, trying to dye her own clothing darker with home remedies. "I used to take my shapewear and dye it with tea bags and coffee in the bathtub," Kardashian, 42, told Time magazine in a recent interview. The company built a brand around inclusivity: It sells bras, underwear, dresses and more in 10 skin tones and a broad variety of sizes.

Persons: Kim Kardashian, Kardashian, Jens, Emma Grede

☆ The success of resale businesses right now hinges on consumer costs, say the investors of 'Shark Tank'
▼ + stars: | 2023-02-25 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Mark Cuban invested $300,000 for 25% equity in the resale startup Retold Recycling on "Shark Tank." Here's what the cofounders learned about running a resale business on "Shark Tank." Yeoh and Trumble are hoping to do this by tapping consumer and investor interest in the resale and sustainable-clothing spaces. Here's what the cofounders learned from the celebrity investors about running a sustainable-resale business during their time in the tank. Christopher Willard/Getty ImagesWhile the sharks supported the mission of Retold Recycling, many didn't see a business opportunity for themselves or a way to turn a profit.

☆ Mark Cuban says 'Shark Tank' CEO’s coffee business is a ‘brilliant idea’: ‘You’re worth more’ than $7 million
▼ + stars: | 2023-02-21 | by ( Megan Sauer | ) www.cnbc.com time to read: +2 min

To Mark Cuban, coffee could be worth millions — if it's served with a compelling backstory. Take Kahawa 1893, a San Francisco-based coffee company that Cuban called a "brilliant idea" on a recent episode of ABC's "Shark Tank." In total, Kahawa 1893 and its patrons have given at least $20,000 to women farmers since launching in 2017, Nyamumbo said. The following year, she launched Kahawa 1893 — named after the Swahili word for coffee, and the year coffee was commercialized in Kenya. After O'Leary backed out of negotiations, guest Shark Emma Grede — who admitted she didn't even drink coffee — jumped in, offering $350,000 for 12.5% of Kahawa 1893.

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